In a moment, the planet has flipped the wrong way up.
So, what are you getting to do?
Option #1: Attack
Rally your team. Identify what your competitors are curtailing
on. Attack there. Think 6 months out. Play chess. Strategize.
Option #2: Defend
Survive. Cut costs. Trust within the government. Curl up. Play
the victim. Layoff your best people.
Which does one choose?
One of these will allow you to require control. Steer this ship.
Take the wheel. prefer to leave with a bang.
The other?
You’ll ride within the passenger. Wondering… “Hmmm. What if I
did this instead?”
The best choice?
Who knows? But there's one thing for certain… You get to make a
decision.
Regardless, the direction you go. We’re here to assist. So its
clear what we’re choosing to try to to.
But naturally, subsequent question… “What should I do?”…
True entrepreneurs and business leaders, will identify
opportunities in any market whether it's bull or bear.
Disclaimer: Before you continue, read this! “We recognize that this is often
a terrible time for many businesses, especially small businesses with none
support. Everyone, including our agency, has got to make some incredibly tough
decisions during this point. However, we do advise you to line yourself up for
lean operations and hard times ahead then seek to seek out ways to win.
Here are a couple of things we’re seeing right now…
Getting hundreds and thousands of individuals to observe their
videos online. they need already started getting personal inquiries for online
coaching. When COVID-19 recovery takes place. they're going to have a physical
sales and online sales.
However, some coaches are using this as a chance to create more
relationships because there'll be a spike in demand after COVID-19 blows over.
Just imagine more prospects on the market posing for your services…
Course creators: the simplest courses are pivoting already.
Financial courses that teach people the way to invest. Have started making
courses about the way to survive.
Those are just a couple of examples… So… How can your business
stay positive? It’s getting to vary for everybody. But here are some key
insights…
#1:
Your competition is curtailing.
For the primary time in history, your competition is slowing
down. Cutting expenses. Closing doors. AND doing absolutely nothing online to
speak with new consumers.
But hey maybe you've got to chop back too… and that’s ok. The
name of the sport now's who can start attacking first?
When all this blows over (and it will), does one want to possess
a relationship with all of your competitors’ customers? Imagine what proportion
equity you'll build with people while they’re at their emotional highs…
Just an idea.
#2: Online activity has spiked
Mandates to remain inside has been a problem. Hmm, so what do
people do inside? Maybe some chores. Some cooking. a fast trip to the grocery
shop…
But the 2 things people like to do indoors are:
1) Watch TV
2) Use Social Media
The media and online channels are having a field day immediately
. Attention online is approaching a web high. And once you mention the virus,
everyone ears perk up.
Are you getting to concede or join the party?
#3: The Long-Term Matters… ALOT
Everyone has been thinking sooo short-term over the last 12
months. However, we all decide to be in business for the long-term. now's the
time to form the switch.
Put some investments into helping your customers call in the
future. Or believe this.. how long does it fancy complete SEO? Now maybe an
excellent time to take a position in future tools you'll deploy which will put
you ahead while others are abandoning.
Conclusion
This whole sucks. and that I wish it never happened. But the
truth is.. it did. As business owners, we've to try to everything we will survive. However, I think the key to surviving isn't abandoning.
Now is not the time to rollover.
Now is the time to attack with everything you’ve got. Now.. that
doesn’t mean go broke. Our advice is to be smart and strategic.
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